Baudrilliards theory is a postmodernist theory.
He argues that representations no longer signify the real
thing, instead the representation has become more real to us than the reality
and has actually replaced it.
His concept consist of hyperreality, simulation and
simulacra.
Hyper-reality; reality has been replaced by simulacra (representation
of something). The division between real and representation has collapsed.
Simulacra, a sign loses its relation to reality, then begins
to stimulate a simulation.
Simulation, a representation of something goes to replace
the thing which is actually being represented.
In terms of music videos, this theory is used when new music
uses samples of old music within their songs. This can be seen in many songs,
but one example is the sample of ‘Gypsy Woman’ By Crystal Waters 1991, was used
in ‘Talk To Me Now’ by Nick Brewer 2015.
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