Today I started began researching typography for artists. I found it interesting to see what fonts different artists use to promote themselves and how they develop over time.
Most artists I found, such as Katy Perry and JLS keep the same font throughout their albums, advertising, merchandise and anything that they include their name on which enables convergence throughout their products. However, artists such as Beyonce change the fonts they use throughout the development of their career. For example, every album of Beyonce has a different font for her name. This is because she tries to reinvent her self for each album, bringing a new sound/ style and presence to herself. Her record label would decide this for her and promote her in the way that they believe will get most attention. A major change we can see is that one of her first albums has an old fashioned feel to it, making her look like a classic artist who has been around for ages. Whereas one of her most recent albums uses a bold font, representing her as a strong artist.
I will now use InDesign to create my own title font for CHELSEA VIOLET.
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