Saturday, 31 December 2016
Thursday, 15 December 2016
Typography Research
Today I started began researching typography for artists. I found it interesting to see what fonts different artists use to promote themselves and how they develop over time.
Most artists I found, such as Katy Perry and JLS keep the same font throughout their albums, advertising, merchandise and anything that they include their name on which enables convergence throughout their products. However, artists such as Beyonce change the fonts they use throughout the development of their career. For example, every album of Beyonce has a different font for her name. This is because she tries to reinvent her self for each album, bringing a new sound/ style and presence to herself. Her record label would decide this for her and promote her in the way that they believe will get most attention. A major change we can see is that one of her first albums has an old fashioned feel to it, making her look like a classic artist who has been around for ages. Whereas one of her most recent albums uses a bold font, representing her as a strong artist.
I will now use InDesign to create my own title font for CHELSEA VIOLET.
Monday, 12 December 2016
Sunday, 11 December 2016
Thursday, 1 December 2016
Focus Group Findings
Today I completed my focus group within my media class. I showed them my test footage and then asked them the questions that I have previously prepared. Here is the information I found.
1) Does the binary opposition used of youth and teenage years creates an interesting narrative for our audience?
It is more appealing to our target demographic of teenage years as we represent them within our media. It is interesting as it shows the journey and story of their friendship blossoming. Interesting narrative of the development between young and growing up.
2) Should we have different filters to represent thee youth scenes?
Using different filters to create flashback scenes allows the audience to clearly seen the changes in age. It creates a clear difference between past and present and shows a strong divide between the age brackets.
3) What codes and conventions can you see in our test footage?
The costume is conventional and it is conventional and fits in with the setting and location. The lip syncing is clear and performed well. The high key lighting creates an upbeat feel conventional of the pop genre. The bright colours go with the pop conventions.
4) Is our mis-en-scene in keeping with our pop genre?
The mis-en-scene of the video fits in well with the pop genre. The locations are strong which retains the audiences interest. The London locations create iconography and are not boring for the audience. However they believe that the makeup should be brighter to fit in with pop.
5) What uses and gratifications do you think my video will be used for by the audience?
1) Does the binary opposition used of youth and teenage years creates an interesting narrative for our audience?
It is more appealing to our target demographic of teenage years as we represent them within our media. It is interesting as it shows the journey and story of their friendship blossoming. Interesting narrative of the development between young and growing up.
2) Should we have different filters to represent thee youth scenes?
Using different filters to create flashback scenes allows the audience to clearly seen the changes in age. It creates a clear difference between past and present and shows a strong divide between the age brackets.
3) What codes and conventions can you see in our test footage?
The costume is conventional and it is conventional and fits in with the setting and location. The lip syncing is clear and performed well. The high key lighting creates an upbeat feel conventional of the pop genre. The bright colours go with the pop conventions.
The mis-en-scene of the video fits in well with the pop genre. The locations are strong which retains the audiences interest. The London locations create iconography and are not boring for the audience. However they believe that the makeup should be brighter to fit in with pop.
5) What uses and gratifications do you think my video will be used for by the audience?
My video will be used for entertainment. It could be used as a sen of escapism. The fact that the characters are relatable allows people to be appealed to the music video. They can also learn about the artist from watching the music video.
Focus Group
A focus group is a form of qualitative research in which a group of people are asked about their thoughts on a particular event/ object. Questions are asked in an interactive group where participants of the group are free to talk with other group members. During the focus group, the researcher will take notes or record the vital points they are gaining from the discussion.
I am going to organise a focus group to find gain opinions about my test footage. I will create a range of questions to see if we have met the pop genre requirements and to see what we can improve on to ensure we make the best video possible.
Here are the questions I have constructed for my focus group:
I am going to organise a focus group to find gain opinions about my test footage. I will create a range of questions to see if we have met the pop genre requirements and to see what we can improve on to ensure we make the best video possible.
Here are the questions I have constructed for my focus group:
Does the binary opposition used of youth and teenage years
creates an interesting narrative for our audience?
What codes and conventions can you see in our test footage?
Is our mis-en-scene in keeping with our pop genre?
What uses and gratifications do you think my video will be
used for by the audience?
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