Focus Group Findings

Today I completed my focus group within my media class. I showed them my test footage and then asked them the questions that I have previously prepared. Here is the information I found.

1) Does the binary opposition used of youth and teenage years creates an interesting narrative for our audience?
It is more appealing to our target demographic of teenage years as we represent them within our media. It is interesting as it shows the journey and story of their friendship blossoming. Interesting narrative of the development between young and growing up.

2) Should we have different filters to represent thee youth scenes?
Using different filters to create flashback scenes allows the audience to clearly seen the changes in age. It creates a clear difference between past and present and shows a strong divide between the age brackets.

3) What codes and conventions can you see in our test footage?
The costume is conventional and it is conventional and fits in with the setting and location. The lip syncing is clear and performed well. The high key lighting creates an upbeat feel conventional of the pop genre. The bright colours go with the pop conventions.

4) Is our mis-en-scene in keeping with our pop genre?
The mis-en-scene of the video fits in well with the pop genre. The locations are strong which retains the audiences interest. The London locations create iconography and are not boring for the audience. However they believe that the makeup should be brighter to fit in with pop.

5) What uses and gratifications do you think my video will be used for by the audience?

My video will be used for entertainment. It could be used as a sen of escapism. The fact that the characters are relatable allows people to be appealed to the music video. They can also learn about the artist from watching the music video.