To ensure we had the correct results, we completed a small focus group where we could gain more research into why people liked and disliked the three options. From the video below, we can see the following
- SUMIC - LIKED as catchy, sounds like a big brand, rememberable
- RSML - DISLIKE as too long, not got a catch to it,
- HF Productions - DISLIKE as plain and basic.
From our research, the name we have decided on is Sumic. as we believe it is easy to say and remember and is an anagram of the word music, which is the heart of our institution. It is also a fun word, representing our pop genre.
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