Audience Questionnaire

Yesterday I created a questionnaire about music videos to give out to my target market, teenage girls (and boys). The idea around this is to gain information about what my ideal demographic like in a music video, so that I can use the information gained to create a successful final music video.

The first set of questions I asked (1-4) focus on the distribution of the music video. The information gained from these questions will allow me to know what type of platform my video has to appeal to. For example, if most people answer TV, we will have to think about what shots can't be shown before the watershed period, which will limit the amount of times our video is shown which will mean it is not as successful as it could be.

The second set go questions (5-10) ask the participant what they like in music videos. From these answers I can ensure my music video includes what they like. For example if the majority like short, slow, black and white videos, I can check this against my pitch to see if it will be successful.

Question 9 and 10 will help my research as I can see if there are certain elements that are similar between the target markets favourite and worst music, so that we can either include of avoid them in our video.